Google Ads Hacks: Using Google Ads Extensions
Whether you’re a small business owner running a local business or a large company with multiple branches in different locations,...
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W hether you’re a small business owner running a local business or a large company with multiple branches in different locations, Google Ads are an essential part of your marketing strategy.
Unfortunately, the average Google Ads listing only has a conversion rate of 3.75%. The good news is that there are Google Ads hacks known as Ad extensions that you can use to improve your overall conversion and click rate.
So, keep reading to find out how you can use Ad extensions for your Google Ads listing to help your business grow!
What Are Google Ads Extensions?
To fully understand Google Ads hacks, you must first understand what Google Ads extensions are exactly.
Simply put, Ad extensions are a Google Ads feature that displays extra information alongside the main ad listing. This information usually includes the business’s contact information, featured product listings, and even ratings and reviews.
For the uninitiated, Google Ads extensions may not seem that special. However, those familiar with extensions know that they’re the ultimate Google Ads hacks.
Types of Google Ads Extensions
There are several types of Google Ads extensions. Knowing about each will help you better understand which one to use for each situation.
Let’s briefly go over some major ad extensions and how they can help businesses expand their conversion rate, click rate, and overall reach:
Site Link Extensions
Site Link extensions are commonly used Google Ads extensions. As the name suggests, the Site Link extension adds extra site links for the main website below the main ad listing.
To see a Site Link extension in action, try Googling “Data analytics courses”. You will likely see an ad listing for a course selling website, below which you will see specific site link extensions linking to data analytic courses on the same website.
While you may see additional text below this ad extension, some advertisers may omit the site link text description entirely if they wish.
The Callout Ad Extension shows short text snippets that are relevant to your business and the products or services it offers. Think of these extensions “calling out” to potential clients and customers, so they’re more likely to click on your ad.
Most callout extensions utilize SEO keywords to make your Google Ad stand out. These keywords are often highlighted using bold text alongside the normal ad text, making them pop out more to anyone viewing the ad.
Promotion extensions, sometimes called offer extensions, display a promotion alongside the Google Ads listing.
The offer can be a discounted product or service, free product trials, or other promotions such as “buy one, get one free” to attract potential clients and customers. Promotions are a great way to attract new clients and customers and promotion extensions make running promotions easier.
Price extensions show a product or service alongside its price in the ad listing.
Google price extensions are a popular choice for restaurants or retailers to show the prices of their food and products. These types of ad extensions are a particularly useful hack for markets where the competition is fierce.
Restaurants, salons, or any other business that offers services benefits greatly from ratings and reviews. That’s why rating extensions are a great way of letting new customers know the quality of your services.
Rating extensions appear directly below the main Google Ads listing and display your business’s Google rating from one to five stars.
Do you run a business with its own app that users can download? Then the Google Ads app extension might just be right for you.
App extensions redirect the user directly to the app’s download page, whether that’s on your website or on an app store. This extension is particularly useful for getting more app downloads and expanding your user base further.
The call extension shows lists your business’s phone number. Google displays the phone number directly next to the website’s web address at the top of the ad listing.
Again, call extensions are particularly useful for businesses that offer services, such as restaurants, car rentals, or even lawyers. A call extension is a great way for a prospective client or customer to call your business directly for further information.
The list above is by no means exhaustive. Nonetheless, it provides an overview of commonly used Google Ads extensions, as well as where and how to use them.
Just remember that while a Google Ads listing can advertise your business, it doesn’t guarantee you success. That’s why ad extensions are great Google Ads Hacks that can help your business get a cut above the rest when used properly.