How To Market An Etsy Accounts 

E tsy is one of the most profitable platforms for online sellers, but with thousands of businesses promoting themselves online, it can be tough to get the high visibility you desire. But there are a couple of tips and tricks you can use to boost your visibility, promote your products and keep the customers coming back for more! Below, we’ve summed up some of the top industry secrets on how to market your Etsy account. 

1. Maximize Your Listings 

The secret to high visibility isn’t just to develop an attractive product but also to know how to put it across. One way to do this is by maximizing the listings in your product title for optimal SEO. 

When someone comes onto Etsy looking for a product, they’re likely to type in some keywords suiting their desired product and make their pick from the items that pop up. You should be sure that keywords such as “glittery” and “sticker” are included in the product title so that they appear in the search results.

But don’t stop at just the keywords! You should also include other possible phrases customers are likely to use, such as “wall, bumper, window” (where they are likely to place the sticker). This won’t make your product title super elegant, but it gets the job done. 

2. Link Your Etsy Shop 

For a far-reaching and effective online presence, Etsy shouldn’t be the only platform you use. If you have a blog, Amazon store, or a website, make sure you actively market your products there. One way to get more traffic to your shop is by linking your sites. This way, any potential customer that finds one of your platforms is also likely to head on to your shop and maybe make a purchase. It also helps you curate a specific aesthetic for your brand and establish a well-rounded online presence by keeping your brand’s outlook across multiple platforms. This is a great way to snag your customers' attention and make them appreciate your brand’s presence. 

3. Frequently Re-Post Your Listings 

According to the Etsy seller’s handbook, how long ago a product was posted also affects how often it appears in search results. Etsy pushes newly listed products to the top, so you should regularly re-post your listings for a higher chance of visibility. Etsy even offers an auto-renew tool, where you can pay $0.20 for every item you’d like boosted! Using such automatic promotion tools is a great way to get your business booming. 

4. Social Media Takes The Cake 

Social media platforms like Twitter, Facebook, and Instagram are incredible platforms for putting yourself out there. Not only can you share your products, promote your brand, and link your shop/website on your social media accounts, but this is also a great way to humanize your brand. Customers shop not only for the product but also for the experience and story behind it.

Give your customers a little behind-the-scenes video of you at your craft table or bending over your sewing machine with some fun music in the background. This lets customers catch a glimpse into the labor that goes into your brand and makes them appreciate the product more. Make sure to post regularly and interact with your customers by commenting and resharing their posts about your brand. 

5. Don’t Snub Email Marketing 

Sellers often tend to think that in today’s world of social media, email marketing is outdated and boring- and they couldn’t be more wrong! Email marketing is one of the best tips for customer retention and turning one-time customers into regular ones.

Be sure to create a mailing list for your Etsy crowd and casually slide in a friendly, engaging newsletter straight into their inbox once in a while! Effective newsletters are a great way to promote your latest products and inform your customers of any juicy discounts or package deals you are offering. 

6. Automate The Process 

As a busy shop owner, you probably won’t have the time to handcraft emails every time you’d like to communicate with your following. In that case, automating the email marketing process is your best bet. You can use email services like Mailchimp to automate your emails and create lists, taking some of the burden of marketing off your busy shoulders.

Make sure to create a balanced emailing schedule. Don’t show up once in a blue moon, but also don’t overwhelm your customers with six emails a day. A once-a-week reminder or promotion is a great way to market your Etsy account.